Alex Cojocaru to Presenting Real-World Use Cases for AI in ITAM at BCS Conference
🇬🇧 LONDON, UK – March 3, 2026 – Alex Cojocaru, CEO and Co-founder of LICENSEWARE, is set to take the stage at the BCS Service Management and IT Asset Management (SM-ITAM) specialist group conference, “Decisions by Design: Making intentional and well-informed decisions in the era of agentic AI.” The event, held at the BCS headquarters in London, brings together industry leaders to explore how intentional, data-driven strategies can shape the future of IT environments.
Alex’s session, titled “Use Cases for AI in ITAM,” will provide a practitioner-focused look at how artificial intelligence is moving beyond hype to deliver tangible value in the complex world of IT Asset Management. Drawing from his extensive experience leading Licenseware, a platform dedicated to turning complex IT data into actionable insights, he will walk the audience through real-world applications where AI is making a significant impact.
“The goal is to cut through the noise,” said Alex. “We’ve spent years developing and implementing AI-driven solutions that solve real problems for ITAM professionals. This isn’t about futuristic concepts and buzzwords; it’s about practical implementations that can enhance efficiency, improve data quality, and support high-quality decision-making today.“
The entire LICENSEWARE team will be in attendance to support their CEO, alongside friends and colleagues from Deloitte, highlighting the collaborative spirit and growing industry interest in AI’s role in enterprise IT.
Key Areas of Discussion
Alex’s talk will delve into five critical areas where AI is transforming ITAM practices:
| Use Case | Description |
|---|---|
| Software & Hardware Recognition | Leveraging multi-layered AI to achieve over 90% recognition rates, far surpassing traditional methods that struggle with inconsistent data. This includes using AI for smart version inference when official lifecycle data is missing. |
| Intelligent Catalogues | Dramatically reducing catalogue size and maintenance overhead by intelligently grouping thousands of product variants based on lifecycle boundaries, all while ensuring 100% source tracking and audit-ready provenance. |
| Contract Analysis | Utilizing Retrieval-Augmented Generation (RAG) to turn static contract PDFs into an intelligent, searchable knowledge base. This allows for instant, source-linked answers on complex licensing terms and obligations. |
| Purchasing & Recommendations | Moving beyond simple chatbots to provide sophisticated purchasing comparisons and recommendations, helping organizations optimize costs and navigate complex vendor licensing. |
| Governance & ITAM Maturity | Supporting governance frameworks like ISO 19770-1 with AI-powered maturity assessments, providing organizations with a clear roadmap for improvement across more than 16 dimensions. |
He will also address the potential pitfalls of AI adoption, including data privacy concerns, the risk of model “hallucination,” and the importance of maintaining human oversight. A significant portion of the talk will be dedicated to the professional development and upskilling required for IT Asset Managers to not only survive but thrive in the AI revolution.
“This isn’t about replacing ITAM professionals; it’s about augmenting them,” Alex emphasized. “AI is a powerful tool, but it requires skilled hands to wield it effectively. We want to empower practitioners to become the strategic advisors their organizations need.”
The conference promises a day packed with insights from other industry experts, covering topics from FinOps and cloud cost management to navigating major vendor negotiations in the AI era. Alex’s session is scheduled for 14:35 – 15:20 and is expected to be a highlight for attendees looking for practical, actionable advice on leveraging AI in their own ITAM practices.
Event Details
- Event: Decisions by Design: Making intentional and well-informed decisions in the era of agentic AI
- Date: Tuesday 3 March 2026
- Location: BCS, The Chartered Institute for IT, London
- Alex Cojocaru’s Session: 14:35 – 15:20
- Tickets: Get your tickets on Eventbrite (BCS members: £65, Non-members: £115, Students: £15)
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