Software is eating the world. It’s been less than a century since the first modern theory of software. We’ve gone such a long way, so fast. It’s hard for us to imagine now, how the world used to work before computers. Businesses are being disrupted worldwide and in order to remain relevant, every company needs to become a software company. In consequence, software has become a critical asset that needs to be carefully managed and protected. And so, software asset management was born.

Most SAM programs are carried out by IT professionals with the aid of SAM tools and are sold as managed services. Running such a program may come with some challenges, such as delayed reports and relatively long delivery cycles as well as budget constraints given these services are often expensive. So far there are no tools that can fully automate SAM processes and no consultants which can effectively do their job without a tool, the two complement each other.

We see the market shifting to on-demand access at an accelerated pace. This is the result of many years of technological innovation and represents an evolution in consumer behavior. We believe that data has become a utility, like water and electricity in your home. You need easy and safe access to your data to keep things running smoothly. When you open the water tap at home, do you wait for 3 to 4 weeks for the glass to fill? What if you could have the same availability to your data? What if it was that one thing that was ready when you needed it and it would actually support your decision making, not hinder it? You could actually make the decisions you need to make when you need to make them.

Whether you are a SAM service provider looking to speed up your analysis cycles or just someone who needs a quick license check, your data should be a commodity you can easily leverage to your advantage. Licenseware is an initiative to commoditize your data. Our mission is to enable you to work independently and get all the answers you need when you need them. The intention is to encourage you to become a mindful consumer and pay as you go, only for what you use.