Our Mission

To create an open ecosystem, one that is designed for collaboration and integration.

To solve complex problems using a modular approach.

To make the technology easy to use, even for non-technical people.

To offer a flexible business model, accessible for both small and large organizations.

To leverage smart algorithms to generate actionable insights.

To make the industry exciting for all kinds of people.

Who we are

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Ciprian Grigore

Chief Technology Officer

Ciprian has been dealing with all things technical in software asset management for the past 10 years. He’s been involved in the design and creation of several SAM tools. He has a passion for business automation and is always tinkering with technology trying to find better ways to make software work for companies.

For Ciprian, Licenseware is the materialization of years of learning and experimenting.

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Alex Cojocaru

Chief Executive Officer

Alex has been active in the software world since he started his career as an Analyst back in 2011. During this time Alex walked in the shoes of an Analyst, Auditor, Advisor, and Software Engineer also being involved in the creation of SAM tools.

He joined Licenseware as a co-founder, with the mission of commoditizing and automating software asset management data analysis.

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Chris Allen

Chief Sales and Marketing Officer

Chris has been working in Software Asset Management and Software sales now for 6 years. Along with selling solutions he spent time delivering them, specifically focused on Microsoft optimisation and remediation, and assisted in audit defences.

He joined Licenseware after seeing reoccurring pains in his customer base when it came to SAM, which Licenseware wishes to fix.

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Kris Wong

Member of the Board of Advisors

Kris has been working in the SAM industry since 2019. He loves to dig into licensing problems and solve them with a combination people, process, and technology., saving his clients millions of dollars in realised savings over the years. Kris' role is heavily associated with Oracle Licensing specialism and therefore plays a key part in providing constructive feedback on our product development.

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Patrick de Veer

Member of the Board of Advisors

Patrick De Veer is one of the co-founders and business leaders of B-Lay, a highly successful Dutch startup. For over a decade he was one of the managing partners demonstrating his vast entrepreneurial and software licensing experience.

He has profound knowledge and expertise in sales, business development, and software license consulting specifically.

Frederik Eshuis

Member of the Board of Advisors

Frederik has 30 years of international end responsibility in a.o. Scandinavia and covers the entire field of work between startups and member EMT of a multinational. He has a proven track record in design, planning and realisation of future-proof strategy, financial and social restructurings with a simultaneous rising employee engagement and is skilled in value creation and M&A&D.

Contact us


Get in touch for any questions, issues or just to give us some feedback.

We're happy to answer all of your questions at contact@licenseware.io

Want to a demo?

Find our live calendar here to book a personal demo
or watch our pre-recorded ones on our YouTube