Legal
Licenseware Privacy Policy
Last updated: 3 November 2026
1. Who we are and how to contact us
Licenseware Technology Services S.R.L. is incorporated at Afi Park 1, Bdul Vasile Milea 4 E, Bucharest, Romania, VAT no RO42866470, company no J2021000238215. This Privacy Policy applies to our website, social media, marketing campaigns, and use of our products and services. For any question about this policy, or to exercise your rights, contact us at contact@licenseware.io.
2. The personal data we collect
We collect information you provide directly (name, business email, phone), information collected automatically when you visit our site (access times, pages viewed, device and IP data), and information from third-party sources (name, email, job title, company, telephone) obtained from business-contact data providers and publicly available professional sources.
3. How and why we use your personal data
We use personal data for a limited set of clearly defined purposes, and each one has a legal basis. In some cases more than one basis applies, depending on the circumstances.
We use your data to deliver the products and services you have contracted for, to communicate with you, provide support and manage our business operations. For these purposes we rely on the performance of our contract with you, on our legitimate interest in running our operations effectively and on legal obligations.
We also send product updates and marketing communications. We do so either on the basis of your consent or on our legitimate interest in promoting our products to relevant business audiences. You can find more details in the Direct marketing section.
When you visit our website, we use analytics and, where you consent, advertising cookies, and we identify the organisations that visit us. This relies on your consent and on our legitimate interest, as explained in the Cookies section.
We also analyse how our website and products are used in order to improve them, on the basis of our legitimate interest. Finally, we process personal data to keep our site and services secure, to prevent fraud, and to meet our legal, tax and regulatory obligations.
We do not sell your information to any third party.
4. Direct marketing
We process personal data to promote Licenseware’s products and services (newsletters, product news and updates and other commercial communications) and to reach out to organisations that may be interested in our products. We send marketing communications to individuals in their professional capacity at business organisations. We do not market to consumers.
Who we contact and on what basis:
- If you opted in (for example, by submitting a form, requesting a demo) we rely on your consent, which you can withdraw at any time.
- If you are an existing or former customer we may send you communications about products or services similar to those your organisation has obtained from us and you can object at any time.
- If you are a prospective business contact we may process your professional contact details to promote our products.
Every marketing email contains links to unsubscribe and to manage your preferences. You may object to direct marketing at any time and without giving reasons, and we will cease such processing. Where we rely on your consent for any processing (for example, to send certain electronic communications), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before you withdrew it.
5. Third parties and recipients
We use third-party providers to operate our website, products, services and business. These providers process personal data on our behalf as processors, under data-processing terms that require appropriate confidentiality and security. They fall into the following categories:
- hosting and infrastructure providers;
- website analytics and advertising providers (website tools used only with your consent);
- CRM, marketing and customer support providers;
- sales and prospecting tools;
- communications, productivity and internal tools, including AI assistant tools that process communications on our behalf;
- contract and electronic signature providers;
- payment and accounting providers;
- automation tools.
We may also share personal data with our professional advisers, and with authorities or other parties where required by law or in connection with a corporate transaction such as a merger, acquisition or sale of assets. The specific providers we currently use are listed below. We update this list when a provider is added or replaced.
Third-party providers processing personal data
Infrastructure, hosting and platform email
| Provider | Personal data | Purpose |
|---|---|---|
 Google Cloud Platform | Platform user data, End User Customer data | Infrastructure and hosting |
 Microsoft Azure | Platform user data, End User Customer data | Infrastructure and hosting |
 Cloudflare | IP addresses, request metadata, device data | CDN, security and DDoS protection |
 SendGrid (Twilio) | Names, email addresses, email content | Transactional platform emails (account, notification and product information), sent from the region of the user's instance |
Internal operations and communications
| Provider | Personal data | Purpose |
|---|---|---|
 Google Workspace | Names, emails, communications, documents | Internal operations, customer and partner communications |
 Google Meet | Names, emails, meeting content | Customer, partner and internal calls |
 Microsoft Teams | Names, emails, meeting content | External calls |
 Slack | Names, emails, internal communications referencing contacts | Internal operations |
 Notion | Names, notes, customer and partner context | Internal knowledge management |
 Superhuman | Names, email addresses, communications content | Email client |
 Claude (Anthropic) | Email metadata and content accessed during active sessions via Gmail integration | AI assistant for internal operations and communications |
 Cursor | Any personal data present in code, configuration or test data | AI-assisted software development |
CRM and partner management
| Provider | Personal data | Purpose |
|---|---|---|
 HubSpot | Names, emails, job titles, company, interaction history, chat transcripts, support tickets, IP addresses, company identity inferred via IP lookup, website behavioural data | CRM, marketing, live chat, service desk, website visitor identification |
 Introw PRM | Names, emails, company, partner contact details | Partner relationship management |
Prospecting and outreach
| Provider | Personal data | Purpose |
|---|---|---|
 LinkedIn | Names, job titles, company, professional profile data | Prospecting and outreach |
| LinkedIn Sales Navigator | Names, job titles, company, direct contact data | Advanced prospecting |
 Lemlist | Names, emails, LinkedIn profile data, personalisation data | Email and LinkedIn outreach sequences |
 Apollo | Names, emails, job titles, company, direct contact details | Prospecting and data enrichment |
Advertising
| Provider | Personal data | Purpose |
|---|---|---|
 Google Ads | Email addresses, behavioural data, cookie and device identifiers | Paid advertising |
| LinkedIn Ads | Professional profile data, behavioural data, cookie identifiers | Paid advertising |
Analytics and tracking
| Provider | Personal data | Purpose |
|---|---|---|
 Google Analytics | IP addresses, device data, behavioural and session data, cookies | Website analytics |
 Google Tag Manager | Same data as the tags it manages | Tag management and tracking |
 PostHog | First name, last name, email address, session data, behavioural data | Product analytics and session replay |
 Arcade | IP addresses, company identity inferred via IP lookup | Interactive demo tracking and intent data |
Automation
| Provider | Personal data | Purpose |
|---|---|---|
 Zapier | Names, email addresses, data passed between connected systems | Workflow automation between platforms |
Contracts
| Provider | Personal data | Purpose |
|---|---|---|
 DocuSign | Names, emails, signatory details | Contract execution |
Finance
| Provider | Personal data | Purpose |
|---|---|---|
 Stripe | Names, billing contact details, payment data | Payment processing |
 Xero | Names, billing contact details, invoice data | Accounting and invoicing |
6. Data from connected services
Customers can connect third-party services to Licenseware. When they do, we access the information those services make available to the customer's administrator, and use it only to provide the Licenseware services the customer has contracted for. We do not sell it, use it for advertising, or use it to train generalised AI or machine learning models. It is protected, shared and deleted as described in this policy and our Data Processing Addendum.
Licenseware's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
7. Cookies and similar technologies
We use cookies and similar technologies (such as local storage and identifiers) to operate our website and, where you allow it, to personalise content, improve our services and support advertising. You can manage these technologies at any time through our consent tool, which lets you reject all non-essential purposes, accept all of them, or choose individually. You can also select how long your consent remains valid (1, 6 or 12 months). Your choices are recorded together with a consent ID and the date and time of your choice, and we will ask you to renew your consent when the period you selected expires. You can withdraw or change your preferences at any time.
We group these technologies into the following purposes:
- Basic Operations (always active). These are necessary to keep the website secure and working properly and do not require your consent. They involve anonymous data such as your browser name and version, and pseudonymous data such as an authentication token.
- Content Personalization (optional). When enabled, these allow us to save your preferences and build a profile so we can deliver personalised content. They involve anonymous data such as device type, model and operating system, pseudonymous data such as your site browsing preferences, and personal data such as your IP address and location.
- Site Optimization (optional). When enabled, these allow us to analyse how visitors use the site so we can improve our services. They involve anonymous data such as the previously visited website, pseudonymous data such as website activity identifiers, and personal data such as your content, search and purchase history.
- Ad Personalization (optional). When enabled, these allow us to share data with our advertising partners, who may build profiles about you across multiple websites. They involve anonymous data such as affiliate referral links, pseudonymous data such as identifiers used to track and profile users, and personal data such as your age, gender and demographics.
The optional purposes are activated only with your prior consent and remain inactive until you enable them.
8. How we secure personal data
We use physical, administrative, and technical safeguards including encryption at rest and in transit, and have implemented best-practice standards aligned with internationally recognized security frameworks. We also maintain a SOC 2 Type II attestation, which is independently audited. For more information, visit: https://help.licenseware.io/licenseware-security
9. Your rights
You may access, correct, delete, object to processing, restrict processing, or export your personal data. Contact us at contact@licenseware.io to exercise any of these rights. You can also submit a request through our data privacy request form. We normally respond within one month, unless an extension is permitted by law.
Where we rely on your consent, you also have the right to withdraw it at any time, without affecting processing carried out before withdrawal.
You also have the right to lodge a complaint with the Romanian supervisory authority: the National Supervisory Authority for Personal Data Processing (ANSPDCP), B-dul General Gheorghe Magheru nr. 28-30, Sector 1, 010336 Bucharest, Romania.
10. Data retention
We retain information as long as necessary to provide products and services, subject to legal obligations. Information no longer necessary may be de-identified or aggregated.
11. Data processing locations and international transfers
We process data in the Netherlands (EU), the United States and Australia. Transfers outside the EEA are made under an appropriate transfer mechanism, namely an adequacy decision where one applies, or otherwise the European Commission's Standard Contractual Clauses.
12. Changes to this policy
We may update this policy from time to time. When we do, we will change the “Last updated” date above and, where appropriate, notify you. Please review this policy periodically.
13. Contact Information
Licenseware Technology Services S.R.L. - Afi Park 1, Bdul Vasile Milea 4 E, Bucharest, Romania.
Email: contact@licenseware.io