ITAM, SAM, SLC Job market insights 2024
January 30, 2025//

Another year has passed, and SAM & ITAM jobs still haven’t been automated by AI 😆
Over the past year, I’ve shared over 800 job opportunities via my weekly job post for SAM & ITAM roles.
I’m pleased to have Shaun by my side this year to accelerate our community efforts. He’ll take the front seat while I focus more on the data.
Here are some insights from the job market data I’ve shared in 2024:
💬 Most common job title keywords
(use these keywords to increase your search relevance)
- “Software Asset Management ” + (1) “Analyst” or (2) “Specialist” or (3) “Consultant” or (4) “Coordinator” or (5) “Senior Analyst” or (6) “Engineer” or (7) “Expert” or (8) “Lead”
- “Software Asset Manager”
- “Senior Consultant ” + “Software Asset Management”
- “IT Asset Management “ + (1) “Analyst” or (2) “Expert” or (3) “Specialist”
- “Software Licensing “ + (1) “Consultant” or (2) “Specialist”
- “License “ + (1) “Manager” or (2) “Specialist” or (3) “Expert”
- “Manager ” + (1) “IT Asset Management” or (2) “Software Asset Management”
- “SAM “ + (1) “Consultant” or (2) “Analyst” or (3) “Specialist”
💼 Companies hiring the most:
🌎 Countries with the most job opportunities
- 🇺🇸 USA
- 🇮🇳 India
- 🇬🇧 UK
- 🇩🇪 Germany
- 🇳🇱 Netherlands
- 🇦🇺 Australia
- 🇫🇷 France
- 🇵🇭 Philippines
- 🇧🇪 Belgium
- 🇪🇸 Spain
by region:
- NA
- EU (includes UK)
- APAC
- AU
- LATAM
💵 Salary insights
- 19% of job posts include salary information (slightly higher than last year);
- The highest salaries are in the USA with the highest recorded of $220k / year;
- The lowest salaries are in India with the lowest recorded of $9k / year;
- The countries with the most transparency over salary info are USA, UK, Australia and India;
⚙️ Most common technical skills by keyword
- “Excel” (power users)
- “ServiceNow”
- “SAP”
- “Flexera”
- “Oracle”
- “Snow”
- “AWS”
- “VMware”
- “SQL”
- “Tableau”
💡 Other insights
- 80% of jobs require on-site presence;
- 65% of jobs require senior-level experience;
- only 8% of job posts offer a permanent contract;
- 27% job posts include a certification requirement. Most wanted certifications are (1) IAITAM CSAM, (2) ITIL, (3) Microsoft Certified, (4) Azure/365 Fundamentals, (5) IAITAM CITAM, (6) ISO 19770 (or related);
- 43% of job posts include an ITAM/ITSAM tool requirement;
- Most wanted tool experience ITAM/ITSM still revolves around ServiceNow, Flexera, and Snow, with the addition of newcomers Lansweeper and Xensam;