LICENSEWARE recognized as ITAM Technology Innovation of the Year 2023 🏆
We’re excited and proud to announce that Licenseware has been awarded ITAM Technology Innovation of the Year 2023 by The ITAM Review, as part of their 2023 Excellence Awards.
This recognition marks a major step forward for us, validating our vision and the hard work of our team. From early days of concept to a fully operational platform, we’ve challenged the status quo in Software Asset Management, and this award confirms we’re making real impact.
Our journey began with a vision, but it’s our early adopters and supporters who believed in us and our amazing development team that brought it to life 🔥
Why this award matters
- The ITAM Review is widely respected among IT asset management professionals and vendors, so their recognition carries serious credibility.
- The award underscores that our modular, data-agnostic approach — enabling license management across any data source — is not only innovative, but also highly relevant and needed in the market.
- For our customers and prospects this serves as third-party validation: choosing Licenseware means partnering with a vendor that is recognized by industry peers as a technology leader.
What made Licenseware stand out
- Flexibility: our platform is capable of ingesting any data source (discovery tools, commercial SAM tools, spreadsheets, etc.) and normalizing it to produce actionable license insights within minutes.
- Agility & modularity: our ecosystem of apps allows clients to pick only what they need, a pay-as-you-go model, which reduces barrier to adoption and delivers ROI faster.
- Rapid value delivery: by collapsing manual, time-consuming licensing processes into automated workflows, we help customers unlock significant savings and reduce audit risk — exactly what modern enterprises need amid growing software sprawl.
What the Award Means for Our Strategy
Winning this award boosts our positioning as a challenger-innovator in the SAM / ITAM space, with implications like:
- Stronger credibility when engaging with larger enterprises and consulting firms — useful for both direct sales and partnerships
- Differentiation from legacy SAM vendors who rely on rigid frameworks — our open-ecosystem and data-agnostic design feels especially appealing for organizations with fragmented tooling
- Marketing momentum: the award gives us a compelling story to share in press, on LinkedIn (just like you did), and with prospects — helping accelerate pipeline growth
Thanks to Those Who Made It Possible
This win isn’t just about our tech, it’s about our community. Early adopters, pilot customers, supporters who believed in our mission, our dev team putting in countless hours, collaborators across regions — all of you made this happen.
Your trust, feedback, and energy helped shape a product that delivers real value, not just ideas.
What Comes Next
Now that we’ve validated our approach with a meaningful industry award, it’s time to build on this momentum:
- Accelerate the development of new apps and integrations
- Use this recognition to open doors with larger enterprises and consulting firms that value third-party credentials
- Amplify the story: leverage the award in content marketing, case studies, and social proof campaigns to drive growth
We are honoured to be recognised for our efforts by our industry peers and leaders.
Thank you to everyone who’s advocated for Licenseware, and for everyone who’s joining our journey along the way 💙
