LICENSEWARE Welcomes Robert Price as VP of Partnerships and Alliances
We’re excited to announce that Robert Price has joined Licenseware as VP of Partnerships and Alliances.
Rob brings over 25 years of experience spanning enterprise pre-sales, product ownership, and global practice leadership. Most recently at Snow Software (acquired by Flexera), he served as Field CTO for Partners and Ecosystems, where he rebuilt MSP partner relationships and drove partner-sourced revenue above targets through technical enablement and joint GTM strategies.
What Rob is here to do
Rob’s mandate is to scale Licenseware’s software distribution channel globally. That means working with existing partners to increase output, identifying and signing new resellers, MSPs, and VARs, and building the partner program infrastructure to make all of it sustainable. He brings the relationships, the playbook, and the execution instinct to turn partnerships into a real growth engine.
Why this matters
Licenseware is at a stage where the product is ready to scale beyond specific use cases and become the de facto SAM tool. The SAM vendor landscape is consolidating, migration windows are opening, and customers are actively looking for modern alternatives. A dedicated partnerships motion is how we capture that at scale, and Rob is the person to lead it.
“Licenseware is growing at pace, and while many of our team bring deep reseller and channel expertise, building a world-class partner program demands dedicated, vendor-side leadership. Rob brings exactly that, the strategic vision, industry knowledge, and hands-on experience to elevate what we can offer our partners and customers to an entirely new level.”
Chris Allen, CRO
Welcome to the team, Rob.
