Media Room

LICENSEWARE is a modern Software Asset Management platform that helps companies better manage their software, reduce costs and save millions, mitigate audit risk, rationalise usage, and get better value from their software investment.

Unlike traditional SAM tools that lock customers into rigid suites and multi-year contracts, LICENSEWARE delivers value through three core principles: flexibility through publisher-specific apps that solve real licensing problems, open integrations with the IT and ITSM tools customers already use, and pay-as-you-go pricing that removes the friction that has defined the SAM category for two decades.

The company is incorporated in Romania, operates as a fully distributed team across the EU and UK, and is SOC 2 Type II certified. LICENSEWARE has been recognised in the Gartner Market Guide for SAM Managed Services in both 2025 and 2026.

Our mission is to transform Software Asset Management by turning complex IT data into clear, actionable insights, and to give enterprises a credible alternative to the legacy SAM vendors that have shaped the category.

We build LICENSEWARE for the people doing the work: SAM managers, IT asset managers, procurement leads, and the partners who serve them. Every product decision is measured against a simple test, does it shorten the path from raw data to a decision a customer can act on?

Always leave plenty of white space around the logo. Use the white logo on darker backgrounds and the black logo on light backgrounds. Please don't alter the LICENSEWARE logo in any way.

LICENSEWARE is one word, always written in all capital letters. The same convention applies across all references on the LICENSEWARE website, including the LICENSEWARE blog, product pages, and announcements.

LICENSEWARE® is a registered trademark in the European Union and in the United Kingdom.

EU registrations (EUIPO):

• No. 018965666
• No. 019278195

UK registration (UKIPO):

• No. UK00004321645

The LICENSEWARE name, logo, and associated marks are the exclusive property of LICENSEWARE and may not be used, reproduced, or modified without prior written consent, except for editorial reference in accordance with the brand guidance above. All other trademarks referenced on this page are the property of their respective owners. For full terms governing the use of LICENSEWARE intellectual property, see our legal policies.