About us

On a mission to make SAM tooling a commodity

LICENSEWARE is a globally distributed, deep-tech company founded in 2020. We transform enterprise software licensing data into actionable insights that lead to real cost savings and audit-risk mitigation. Our mission is to let organizations do SAM independently, and get the answers they need when they need them.

Our mission

Actionable results and flexibility

Our value is simple: we focus on actionable results and flexibility, through on-demand, modular solutions that meet organizations where they are.

Create an open ecosystem, designed for collaboration and integration.
Solve complex problems using a modular approach.
Make the technology easy to use, even for non-technical people.
Offer a flexible business model accessible to both small and large organizations.
Leverage smart algorithms to generate actionable insights.

How we think about SAM

An ecosystem, not a monolith

We believe the SAM technology of the future is the collective work of thousands of experts, turning their knowledge into algorithms and data structures. Six principles shape everything we build.

Open

The LICENSEWARE app ecosystem is open and built for collaboration. Experts can materialize their knowledge as their own apps, share it, and even monetize it.

Modular

Instead of one bloated tool, our apps each do one thing well. Use them on their own or together, and pay for the functionality you actually need.

Integrated

Data lives across SAM, ITAM and IT tools. Our apps integrate through powerful APIs, anyone can build a connector, and service providers can white-label them.

Easy to use

A simple, intuitive interface for technical and non-technical users alike. We abstract the complexity and surface only what matters to the task at hand.

Flexible

Some teams need SAM daily, others seasonally. Choose unlimited subscriptions from one month, or pay-as-you-go, charged only for the devices you analyze.

Smart

We connect to endless data sources and process terabytes in hours, extracting real intelligence with smart algorithms and machine learning, not just inventory.

Our vision

Where we're headed

To make SAM tooling a commodity.

  • like AWS did for IT infrastructure
  • like Netflix did for movies
  • like Spotify did for music

SAM becomes a commodity when tooling is easily accessible, affordable and to the point, at any scale and regardless of maturity. It is up to us to pave the way to that paradigm, and change the way people work by making it more effective.

Our values

What we stand for

Trustworthy

Everyone on the team is trustworthy and reliable.

Bold

We make bold bets and aren't afraid to go against established norms.

Unpretentious

We're not deterred by work that looks boring or uninteresting.

Considerate

We care deeply about the real-world implications of our products.

Growth-oriented

We believe in a mindset of continuous learning and growth.

Focused

Everything we choose to do is important.

Relentless

We're building something exceptional, with hard work and urgency.

Make something people love

We build technology and products with a transformative, positive effect.

Team spirit

Nothing is someone else's problem.

How we work

Culture is what we do, not what we say

Culture isn't a foosball table or pizza Fridays. It's our collective values and actions, the way we treat each other and the work.

Remote and distributed

We're spread across the globe and we like it that way. Beach, home office or favorite coffee shop, we get it done and take pride in work done well.

Open and direct

Simple words, a casual tone, and honest opinions. We're genuinely open to other views and say what we think, clearly and concisely, because we care.

Autonomy and trust

No bureaucracy, no politics. We work together because we trust each other's capabilities and judgment, and we let good ideas flourish.

Quality with judgment

We're experienced enough to know when it's good enough and when it has to be perfect, and we produce quality work in an agile fashion.

Customers first, honestly

We listen and cater to real needs, and we don't build or sell bullshit. We'll challenge a customer when we know we're right.

Fun and meaning

Work is fun when you do it with passion and the freedom to do it your way. If you found a way to get paid for playing, welcome.

Leadership team

The people building LICENSEWARE

Alex Cojocaru

Alex Cojocaru

CEO

Adrian Mihalache

Adrian Mihalache

CTO

Chris Allen

Chris Allen

CRO

Will Allmey

Will Allmey

CSO

Advisors & investors

People who keep us at the forefront

Our advisors and investors help us stay close to the industry and make the most of every decision and resource.

Ciprian Grigore

Ciprian Grigore

Advisor

David Foxen

David Foxen

Advisor

Kris Wong

Kris Wong

Advisor

Patrick de Veer

Patrick de Veer

Advisor

Charles Songhurst

Charles Songhurst

Investor

Say hello

Want to talk, or build with us?

Questions, feedback, or curious about a role? We'd love to hear from you.

Events

Customer stories

Trusted by IT and procurement teams

From global enterprises renewing Microsoft Enterprise Agreements to consultancies rationalizing software estates, LICENSEWARE customers cut costs, reduce risk, and stay audit-ready.

Case study

LICENSEWARE made our Microsoft Enterprise Agreement renewal simple. All of the complex manual work was removed entirely, allowing us to focus on the important assessment of the Microsoft 365 E5 technology stack and the complex commercial discussions, which resulted in a very smooth process and a quality outcome.

Gareth Hawkins

Head of IT, Wessex Water

Reviews

What our users say

Get in touch
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