SAM & ITAM Practice

Software asset management (SAM) is the practice of tracking what software an organization owns, deploys and uses, so it can stay compliant and control cost; IT asset management (ITAM) extends the same discipline to hardware and cloud services. Articles here cover building and running the function: discovery and inventory data, choosing SAM tools, processes such as joiners, movers and leavers, governance and ownership, maturity, and careers in the field.

The Hire and License Out (HALO) Effect

By Alex Cojocaru | July 14, 2025

Since AI became mainstream, a new type of transaction has emerged that is fundamentally changing…

📘 ITAM Is Evolving Rapidly: Why Keeping Pace with ITAM’s Evolution is Crucial for Your Career

By Shaun Ashbury | June 26, 2025

While still a recruiter, Shaun began conversations with the ITAM Review and ITAM Forum to…

How Three Distinct Models Are Reshaping Software Licensing

By Alex Cojocaru | June 9, 2025

The software industry is experiencing a new big shift in how licenses are structured, priced,…

Community Certification Catalog

By Shaun Ashbury | May 21, 2025

Licenseware is using the ITAM communities’ data to highlight the best training out there, based…

SAM Tools Market Research

By Alex Cojocaru | March 17, 2025

Introduction Software Asset Management (SAM) tools help organizations track and optimize software licenses, usage, and compliance throughout…

Introducing the ITAM Maturity Assessment – Built with the Industry Leaders

By Alex Cojocaru | March 5, 2025

Understanding and improving your IT Asset Management (ITAM) maturity just got easier. We’re excited to…

Est. global distribution of ITAM, SAM, Software Licensing, and Licensing Auditor professionals

By Alex Cojocaru | February 21, 2025

North America Metric Estimate ITAM Professionals ~100,000 SAM Professionals ~75,000 Software Licensing Professionals ~50,000 Software…

ITAM, SAM, SLC Job market insights 2024

By Alex Cojocaru | January 30, 2025

Another year has passed, and SAM & ITAM jobs still haven’t been automated by AI…

Understanding the Benefits of Software Asset Management

By Alex Cojocaru | September 12, 2023

In today’s world, businesses rely on software to operate efficiently and effectively. From productivity tools…

Consultant horror stories

By Alex Cojocaru | July 31, 2023

Every consultant has an Excel horror story, and after many years of consulting work, I…

Addressing ITAM Challenges: Exclusive Insights from Licenseware ?

By Alex Cojocaru | May 17, 2023

It’s been a bustling period at Licenseware! We’ve been diligently working on a comprehensive report…

Redefining Software Asset Management: A Shift Towards Agile and Modular Tooling

By Alex Cojocaru | May 15, 2023

In today’s rapidly evolving business landscape, the need for efficient Software Asset Management (SAM) is…

What is a SAM Tool, and How Can It Help Your Business?

By Alex Cojocaru | March 21, 2023

If you’re a business owner or IT manager, you may have heard of the SAM…

Understanding the Benefits of Software Asset Management

By Alex Cojocaru | March 20, 2023

In today’s world, businesses rely on software to operate efficiently and effectively. From productivity tools…

The Art of ITAM Strategy: Building an Effective Plan with the Right Tools and Processes

By Alex Cojocaru | March 17, 2023

IT Asset Management (ITAM) is an essential component of modern business operations, ensuring that organizations…

Building a strong business case for a SAM tool implementation

By Alex Cojocaru | March 14, 2023

Software Asset Management (SAM) is the process of tracking, managing, and optimizing the use of…

Most Common vs Least Common SAM Tool Features

By Alex Cojocaru | February 22, 2023

Software Asset Management (SAM) tools have become increasingly popular among organizations as they help to…

Monolithic vs Modular: Choosing the Right ITAM Tool for Your Business

By Alex Cojocaru | February 21, 2023

IT asset management (ITAM) is critical for organizations of all sizes, as it enables efficient…

A brief history of software licensing

By Alex Cojocaru | January 16, 2023

Modern companies can’t exist without software. It is ingrained in the fabric of our societies,…

How will ITAM tools evolve?

By Alex Cojocaru | December 28, 2022

It isn’t easy to make specific predictions about the future of ITAM tools, as many…