SAM & ITAM Practice

Software asset management (SAM) is the practice of tracking what software an organization owns, deploys and uses, so it can stay compliant and control cost; IT asset management (ITAM) extends the same discipline to hardware and cloud services. Articles here cover building and running the function: discovery and inventory data, choosing SAM tools, processes such as joiners, movers and leavers, governance and ownership, maturity, and careers in the field.

The Infrastructure Data Problem Behind Every Licensing Risk

By Shaun Ashbury | September 29, 2026

Oracle's core factor table, its partitioning policy, and Red Hat's VDC subscriptions are three different rules with the same failure…

Software License Management: What It Is, How Compliance Works, and the Practices That Hold Up in an Audit

By Shaun Ashbury | September 23, 2026

Software license management is matching what you're entitled to run against what you actually run and use. License compliance is…

The Decision-Ready Visibility Guide for CIOs and IT Operations Leaders

By Shaun Ashbury | September 21, 2026

More reporting does not guarantee better software decisions. It often guarantees more interpretation work, more coordination overhead, and more hesitation…

The Hidden Operational Cost Nobody Assigns to Software Interpretation Work

By Alex Cojocaru | September 10, 2026

The Hidden Cost of Software Interpretation Work Every ITAM and SAM leader knows this moment.…

5 Questions That Reveal Whether You Have Decision-Ready Software Intelligence

By Alex Cojocaru | September 6, 2026

You have the dashboards. You have the alerts. You have licensing data flowing into tools…

Why Software Intelligence Alerts Still Leave ITAM Teams Without a Clear Next Step

By Alex Cojocaru | August 31, 2026

Your ITAM environment may be working exactly as designed. Alerts fire on schedule. Dashboards refresh.…

Why Your Software Intelligence Is Just Another Reporting Layer

By Alex Cojocaru | August 23, 2026

You have the dashboards. You have the alerts. You have licensing reports landing in inboxes…

What We Keep Finding in Enterprise Software Estates

By Alex Cojocaru | August 20, 2026

LICENSEWARE has now run NEO Insights across a large body of enterprise software estates, covering…

5 Signs Your SAM Reporting Environment Is Slowing Executive Decisions

By Alex Cojocaru | August 6, 2026

As Software Asset Management (SAM) platforms evolve and adopt more AI features, your ability to…

How to Switch SAM Tools Without Losing Six Months: A Step-by-Step Guide

By Alex Cojocaru | April 4, 2026

Switching Software Asset Management tools is one of the most consistently painful projects in enterprise…

Joiners, Movers, and Leavers: The ITAM Process HR Already Owns (and SAM Teams Should Be Connected To)

By Alex Cojocaru | April 3, 2026

Every organization runs a Joiners, Movers, and Leavers (JML) process. HR owns it for payroll,…

Why Traditional SAM Tools Make You Wait Weeks for Answers

By Alex Cojocaru | February 15, 2026

Your CIO wants answers about Oracle compliance by Friday. Your SAM tool says it needs…

How to Choose a SAM Tool in 2026: A Buyer’s Guide

By Alex Cojocaru | February 8, 2026

In 2026, selecting a Software Asset Management (SAM) tool is one of the most critical…

How to Build a Winning Business Case for a New SAM Tool

By Alex Cojocaru | February 6, 2026

You know you have a problem. Your software costs are spiraling, you have no real…

ITAM & SAM Job Market Insights

By Alex Cojocaru | January 13, 2026

2025 Software Asset Management Job Market Report Executive Summary 547 Job Postings Analyzed 40+ Countries…

How to Improve SAM Maturity: Real Examples from Utility and Insurance Sectors

By Alex Cojocaru | December 5, 2025

Navigating the complexities of IT Asset Management (ITAM) and Software Asset Management (SAM) requires more…

How Mature Is Your ITAM Practice Really?

By Alex Cojocaru | December 5, 2025

When the annual software audit letter landed in their inbox, the leadership team at a…

Why should I measure my ITAM maturity?

By Alex Cojocaru | December 2, 2025

Effective IT asset management (ITAM) is no longer a nice-to-have. It’s a strategic imperative. As…

Why Cutting Friction Beats Cutting Tools

By Alex Cojocaru | November 28, 2025

Enterprise IT teams are under more pressure than ever to control costs without slowing down…

How Sui is Building a Blockchain for Software Licensing at Scale

By Alex Cojocaru | July 31, 2025

The world of software licensing has long been a centralized affair, governed by complex agreements,…