LICENSEWARE @ Italian Tech Week 🇮🇹

Italian Tech Week 2025 wasn’t just another conference stop. It felt like stepping directly into the engine room of Europe’s tech future. OGR Torino was buzzing with builders, investors, scientists, and operators all aligned around one idea: The Wave Ahead, the transformations reshaping how we live, move, work, and communicate.

For us at Licenseware, this was more than an event. It was a chance to plug into the heartbeat of one of Europe’s fastest-rising tech ecosystems, meet the people shaping it, and map out where our own category is heading.

A Gathering of Visionaries

Across three days, the stage was a parade of global heavyweights pushing boundaries in AI, robotics, health, and venture.

Niklas Zennström reminded everyone what long-term conviction looks like.
Luciana Lixandru gave a masterclass in how world-class venture sees timing, focus, and scale.
Filippo Filicori and Jason Hart showcased the kind of innovation that turns science fiction into surgical reality.

Jeff Bezos captured the moment perfectly. We’re living in “multiple golden ages,” he said, in AI, robotics, and space. The winning founders will be the ones who adapt quickly, stay close to their users, and build with a long arc in mind.

John Elkann doubled down on Europe’s momentum, pointing out that tech investment here has grown from $45B to $425B since 2016. Italy, in particular, is evolving from an industrial icon into a modern innovation engine.

And then Ursula von der Leyen brought it home with a commitment that resonated deeply with us as an AI-driven company:
“We will not spare any effort to make Europe a continent of AI, a place where talent can thrive.”

A Glimpse Into the Future of Medicine

One moment that stayed with us was the live robotic surgery demo using the da Vinci dV5 system. Watching Filippo Filicori and Jason Hart guide precision robotics in real time was a reminder of how fast the frontiers are moving.

HealthTech isn’t just innovating — it’s leaping forward. And it’s a vertical where the combination of data integrity, automation, and compliance is becoming mission-critical. Exactly the kind of problem space where Licenseware’s modular approach excels.

Why Licenseware Showed Up

Our goals for the week were simple:
connect with founders, learn from operators, understand the Italian tech landscape, and open conversations with potential partners and investors.

And it worked.

We met startups building in AI, robotics, and fintech that face the same data-heavy licensing and compliance challenges we solve. We talked to VCs who see the value in modular, automation-first tooling for enterprise workflows. And we built relationships with ecosystem leaders who understand that software asset management is not a back-office function, it’s a strategic enabler for scaling companies.

Key Themes That Matter for Our Roadmap

Three tracks at ITW aligned directly with where Licenseware is heading:

Artificial Intelligence & Machine Learning

Agentic AI is coming fast, and enterprise adoption will only succeed if transparency, compliance, and cost controls scale with it. This is exactly where our platform offers leverage.

Fintech & Digital Payments

As digital finance expands, so does the complexity of SaaS, licensing, and data governance. Modular automation here is becoming a must, not a nice-to-have.

Robotics, Mobility & Industrial Tech

Industries built on high-value infrastructure depend on predictable software usage, optimization, and audit readiness. The need for clean, integrated license intelligence is universal.

The Wave Ahead, and Our Place In It

Italian Tech Week made one thing clear: Europe is not following the future, it’s helping define it. And Licenseware is committed to building the tooling that supports this next generation of tech companies — flexible, modular, efficient, and built for scale.

We came back from Turin energized, aligned, and more confident than ever in the category we’re reshaping.

Let’s ride this wave.