LICENSEWARE Is Joining Lanzadera
We have some exciting news to share. LICENSEWARE has been accepted into Lanzadera, the startup accelerator founded by Juan Roig and part of Marina de Empresas in Valencia, Spain. We join this edition alongside 120 other startups selected for their readiness to scale and internationalize.
This cohort stands out for a reason: 80% of the newly accepted companies are already generating revenue, and the program is built around startups that have validated their product, proven demand, and are ready to tackle real scaling challenges. That’s exactly where we are.
[ Valencia Plaza, ABC ]
Why Lanzadera, why now
Lanzadera is recognized by the Financial Times as one of the top startup hubs in Spain and Europe, holding a top 3 national ranking for the third consecutive year. The program is built around the belief that entrepreneurship generates real value for society, and it backs that belief with financial support, structured mentorship, and access to an established network, without taking equity.
For LICENSEWARE, the timing is right. The Spanish-speaking market is underserved in modern Software Asset Management tooling. Legacy SAM vendors have dominated the conversation for too long, and organizations across Spain and Latin America are seeking better, more cost-effective alternatives. We are bringing that alternative.
Our goals in the program
Our primary objective through Lanzadera is straightforward: establish a strong presence in Spain, build meaningful relationships with enterprise customers and partners in the region, and use that base to expand into Latin America.
The program gives us access to a community of startups at different stages, personalized mentorship from domain experts, and a network of key contacts across sectors. We will use all of it.
The SAM market in the Spanish-speaking world is ready for disruption. LICENSEWARE brings a modern, data-agnostic, and AI native approach to software license optimization that organizations here have not seen before. We are not coming to Spain to replicate what exists. We are coming to replace it.
Stay tuned.
